JAPPH – “I Will” Music Video/Release

Alex Bruce’s self-titled debut EP, out now!

Filipino reggae/folk singer-songwriter JAPPH projects an aura of bohemian cool when it comes to his music.

His work, an infectious blend of campfire-friendly folk and light reggae lilt, has summer written all over it. He aims for carefree breeziness that zips through the airwaves with images of a laid-back trip to the beach or the mountains—a sonic trademark that he pulls off with unassuming confidence and warmth.
On his official debut single “I Will,” the acoustic troubadour delivers feel-good music that resonates on a broader front: sun-dappled guitars that coast with melodic ease, a laid-back singing devoid of complications and runs, and a winsome hook to whistle your way to the countryside. It’s an acoustic surf track built around a blissful vibe, ready to soundtrack your long drives and sunset chills at the hammock anytime soon.
The song is accompanied by the release of a music video that JAPPH directed himself with cinematography by Welvin Medina. Its visual narrative takes listeners to a journey on the quiet and comfy corners of Liwliwa, a surftown in San Felipe, Zambales. The cozy town’s name, which when flipped backwards, recalls the title and hook of the easygoing tune.